Three important elements of LOGO design: color matching, logo and text name

An excellent LOGO design consists of the following three necessary parts:

Part 1: a text name.

A good name will not only give the brand strength, but also has a good recognition of, even if the user does not see the good name from Slogan can also taste the product. Such names are most valuable.

The meaning and characteristics of the LOGO design are usually in compliance with the name, and when the selected portion of text font, you should bypass those too gimmick font, should not choose rival common font types, actually custom fonts, or a simplified element is often the key to win the user acceptance.

A well-designed LOGO can even make the user feel trust and become an outstanding brand.


The second part: a logo

A. graphics mainly

B. text oriented

Combination of C. graphics and text


The third part: color is the core of logo visual design

In fact, there is no design element that can be divorced from color. You need to grab the attention of the user in all ways, especially with color. Bold colors, bright colors, exquisite collocation, gentle tone, you need to use the appropriate program to show the character of the brand, transfer different meaning.

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Red: courage, character, dynamic

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Orange: innovation, passion, optimism

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Black: strong and confident

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Green: natural, organic, inspiring

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Brown: traditional, authentic, warm

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Blue: confident, clear, serene and reliable

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Yellow: bright, optimistic, creative

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Purple: interesting, elegant, nostalgic

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Pink: playful and interesting



1, beautiful LOGO how to color it?

Light tones are more effective in color matching, because they can convey more information. But at the same time, too bright color should be avoided as far as possible, too high saturation will give people a dazzling feeling. LOGO is not a stage for contrasting colors.

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Neutral color schemes will be more elegant, but they can also make users tired. If the color scheme is applied to the brand color, it is easy to be gradually ignored in the long time contact. Important information should be bold, clear and profound, so as to attract attention.


Finally, 25 school Xiaobian characteristics of various elements, a perfect LOGO should include this brand, but also to keep simple and accurate. Only enough skilled operation, so the design is simple and consistent. There are three words can be summed up this feature Designer: 3P – efficiency, patience, precision (Productivity, Patience, Precision).


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