A practical advanced guide for summarizing PPT after more than 1000 hours

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Welcome to the WeChat public number of great bear teacher (front page today, senior interactive designer, current Haobtc design director)“You dial Shiba”

  • Suitable people: people who need to make PPT, especially college students
  • Length of reading: about 7 minutes

In the past 4 years, I made more than 100 PPT, which is for the daily report, in summary, to investment institutions BP, also has a new business conference (for Keynote). Service to Toyota, Hongkong land, Volkswagen, T.Y.Lin and other employers, the cumulative investment in PPT time, far more than 1000 hours. Slide is just a tool, a means of expression, a good mastery of the whole, there are so many interesting areas waiting for exploration, can not stop.

Before writing, I looked at the PPT articles and tutorials that I could find on the Internet, but I would like to say that the quality varies greatly. A lot of forwarding exaggerated articles, are crowned as “unknown skill” title, are actually get some old material skillet fried, do not speak partial is lucky readers, don’t ask more from the system to organize. Like practicing martial arts, only routine without heart, immediately on the battlefield when the game over the real thing.

A few skills of making PPT can really deceive outsiders, but for those who really depend on it to eat, some of the skills mentioned in the article are too superficial.

So this article take off, I will make the PPT experience to become the character, share to everybody. What’s the difference between talking about PPT tutorials on the Internet? Maybe I’m more pragmatic… Learning is to use, not to become a PPT expert or a designer, but to focus on the actual operation. On this basis, can also through practice, to a new level.

At the same time, with examples throughout, I will repeatedly mention, three core principles summarized according to experience:

Clear (Clearity) | agreement (Consistency) | order (Order).

Are you ready?

What is demo?

You have to answer this question first. With a pen, a piece of paper, why is it so expensive to make a PPT show? Amazon’s internal policy of a page of products meeting before the meeting, meeting the collective reading content, and then the meeting, because executives think PPT will let the participants become “passive”.

So why PPT? Because the scene is different.

One page meeting is suitable for group discussion, and PPT is suitable for presenter to express in one way.

The former has multiple communicators and receivers, and the latter often has only one communicator, and the others are spectators.

What is the purpose of the presentation? Let the person watch rhythmically and efficiently understand the point, the data and the information you want to deliver, and the others are secondary. Just right, PPT was born to do it:

1, only PPT and movies can make a group of people stay quiet, stay in a room and listen to people preach;

2, the presenter can control time, rhythm, content, the final effect is not present PPT upper and lower limit;

3, the reasonable density of information ensures the efficiency of communication. Everyone likes reading pictures better than reading words.

In a narrow sense, it is easy to believe that Apple’s new releases every year are the benchmark of top slide standards. However, this new release level Live slide is only a subdivision category, the real work commonly used, to be more simple and simple.

For example, KPCB’s design partner, John Maeda’s slide on the #DesignInTech Report in 2016, is a model of practical design in my mind,“Every argument has its support.”.


Next, I will imitate the style of “The Elements of Style”, with examples, each example gives one of the most practical recommendations, usually under the circumstances, can ensure that no mistakes.

1, the correct use of punctuation in English and Chinese, is a virtue;


This is a university teacher’s teaching PPT, in the University courseware PPT to do “can see”, in order to protect privacy, I hide the name of the teacher.

But even so, in English mixed transportation, the teacher still careless will make full Chinese “brace”. And there’s a mistake like that:

  • Chinese and English mixed rows lack space gap, readability points.
  • The same slide passages, some end with a period, there’s no sign.
  • Write and match in English, ignore the writing of professional nouns and abbreviations.


2, can use the diagram explanation, don’t use the text;


Human beings have a natural preference for pictures. The earliest hieroglyphs used for recording are also graphical processing of objects. The so-called “one picture wins thousands of words”, we see the efficiency is much higher than the text, which is why, I suggest that when you can use graphical expressions, and the best not to use text.

Using graphic language will make your PPT alive, not just a shriveled description.


3, clarity is the primary factor, PPT is not a good slide to see the content;


The primary mistake that we make when we do PPT is that we want to put everything on the heap. This is important, that can not be less, can not wait to slide the stuffing. As a result, is the direct result of the slide “can’t see”.

If you really want to put all of the content in the slide (actually the content can be streamlined, usually, I’ll cut it at least two times before deciding the final content of the PPT), so here are two common ways to share with you:

  • Or divide a page into multiple pages.
  • Or you can make the content clear by typesetting.

By making space for the page and strengthening the content, we can easily save the slide below.


4, as long as you slide the contents of the serious alignment, we can say anything else;


If you choose one of the essentials in all PPT practical skills, there’s no question of “alignment.”. Alignment is also the most important and fundamental part of typography. It’s no exaggeration to say that as long as you align the content, the PPT is half done, and the rest is the font, the composition, and the rest.

In her book, Robin Williams uses a full 1/4 space to tell how to align. In my own personal experience, remember the following lines, which basically do not go wrong:

  1. Similar content close, irrelevant content far away, as far as possible to make your content as a whole, in the middle of the page.
  2. Left aligned, right aligned, centered, if not sure, one page PPT is best aligned with one.
  3. Make good use of lists and tables, and they are natural alignment tools.


5, contrast, only future;


Not only is the gaudy contrast, comparison of PPT content, more reflected in the font, font size, word spacing (line).

When we look at similar things for a long time, vision can cause fatigue, and it’s easy to miss details. At this time, it is necessary to artificially put emphasis on the content of “lift” out, let people glance over, can instantly find the key, this is the essence of contrast. “Make the collision stronger and make the focus more prominent.”.

So, how do we compare? First of all, look at the content, the whole page of PPT in the core, the most important content, must leave enough space, this is to ensure clarity; secondly, to see the relationship between the near, related content closer, reflect consistency; finally, the content arranged in order.


The above 5 dots, is originally “unable to see” PPT “can do”, each PPT must do, believe you will change.

Welcome to pay attention to the teacher’s WeChat bear public number 079.Bearbearpaw

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