Mobile application APP icon design series: English, digital, special symbols

The last one I share with you is the APP icon design series of mobile application: the dry product of Chinese font deformation design, and the core skill of Logo design before: focus on the use of geometric elements.

1, a set of beautiful LOGO icon designs, reconstructing the logo logo design appreciation

2, MBE food, fruit, beautiful makeup small icon design appreciation, especially beautiful

3, APP icon design tips: how to design the simplest combination of icons

As long as you read more of these APP icons to design dry goods, you will understand the use of a lot of design principles and techniques.

Creative English character logo design

App character design

Next, we continue to share the mobile application APP icon design series:

For example, the designer brand’s APP logo design on APP store is as follows:

Designer App Design




01. Single English alphabet design

The English alphabet design usually extracts the product name and initials, because the English letter itself is concise and combined with the characteristics of products, so it is easy to achieve aesthetic and recognition.

Single font design

Advantages: for designers to play, it is easy to make aesthetic application icons.


PS: because of the limited letters, it is easy to be creative, and the visual difference is difficult to guarantee. For example, the design of the P icon logo




02, many English alphabet designs

Multiple English letters are usually made up of product names or combinations of initial words. In China, Chinese phonetic alphabet and Pinyin initials are combined. When the alphabet is designed, it is necessary to consider the identifiability of the combined letters. The single row letters are suitable for 1~3, the more letters, the lower the identifiability.

Advantages: the combination of letters is easy to form a unique product for short, convenient for user memory, such as ofo, YY and so on.


PS: the popular alphabet is easily identical and challenges product differentiation.

Design of multiple English fonts




03, the combination design of the alphabet and the background pattern

By adding background patterns and combining alphabetical design, it can not only increase the visual sense of the application icon, but also enrich the visual expressiveness. It should be noted the background pattern of the color and complexity processing, to form a strong contrast and letter design, the message is not affected.


Advantages: it can enrich the visual level and visual expressiveness of the icons.


PS: the number of letters is excessive, the design complexity will affect the information background pattern.


The design of letter logo




04, alphabetic combination design

The combination of letters and graphics is widely used, and the graphics are divided into geometric figures and life images. Such as cool dog music is a combination of round combinations, QQ browsers are combined with the extraction of clouds in life. Through the creative processing of letters and graphics, the visual performance of the application icons can be more full.

Advantages: the icon is full of visual performance, and the requirements for the design of the letters are relatively low.


PS: if the selected graphics are common graphics, it is not easy to form characteristic elements.


Digital app icon design




05. Digital design

The number is very sensitive to us, and the use of digital design can give people affinity. Because of the strong recognition of the number, it is easy to spread the brand and the memory of the user.

Advantages: with its own affinity, strong recognition, easy to spread and memory.


PS: it is more pertinent, and it is difficult to control the correlation between digital and brand.

Digital app icon design 2



06, special symbol design

Special symbols are relatively few in design cases of application icons, because the meaning of symbols has certain restrictions on product attributes, so they are more targeted. Such as “an” symbol can represent money and relevant products, can not be used in this property has nothing to do with the products above.


Advantages: the graphic features are obvious, and they have very strong attributes, which can be a good interpretation of the related product attributes.


PS: the graphic attributes are more pertinent, and the independent graphics can not be differentiated in the similar products. It is necessary to combine the product features to combine the design.


Special character symbol design


The above 6 points are our most common mobile application APP icon design – English, digital, special symbols.


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