Mobile application APP icon design series: Chinese font deformation design

As we all know, the beauty and attractiveness of a APP application icon design determines the user’s first image of the product. An attractive APP application icon allows users to get to know you and download your APP.

Monkey APP Icon

 

 

01. Single font design

Extraction of the most representative of the product name of the independent text, font design. The design and adjustment of the strokes and the overall skeleton are designed to meet the goal of product characteristics and visual differences. As the sensitivity of the Chinese to the Han people, this design form greatly reduces the user’s cognitive cost to the brand.

Advantage: the characteristic font design can deliver the product information at a glance, and let the user find the application quickly on its own mobile desktop. Such as Alipay, NetEase, known as the master mailbox application icon, a very strong identity.

 

PS: the extraction of independent text is very difficult, and it can only be applied to products with characteristic meaning in product names. If extracted properly, it is not easy to get market differentiation, and is confused with many of the same fonts, which interferes with users’ memory of products.

As shown in the following picture:

Design of APP Icon: creative design of Chinese font

 

 

 

 

02, multiple font design

The design of multiple fonts is usually used in the design of the product name, such as the Tao, the idle fish, the Dangdang, the little red book, etc. The design of multiple fonts should focus on the overall coordination and readability. A row of two Chinese characters is an ideal readable range. The limit value is 3 Chinese characters side by side, and the maximum two behavior is appropriate. Therefore, it is estimated that the product name that is suitable for using the font as the application icon is at most 6 words. Beyond this quantity, the user’s ability to identify the product will be greatly reduced.

Advantages: can be more direct to tell the name of the user product, easy to promote the brand, reduce the user’s memory cost.

 

PS: there are some restrictions on the name of the product, with 1~4 Chinese characters as the best, and more than 6 Han combinations will affect the user’s ability to identify.

As shown in the following picture:Deformable design of multiple Chinese Fonts

 

 

 

03, font plus auxiliary graphic combination design

In order to highlight the unique qualities and attributes of the product, it is also one of the ways of designing the atmosphere through the combination of typefaces and auxiliary graphics. Such as headband font and article silhouette graphics form a rich content atmosphere, using the effect of paper creases, highlighting literary and artistic temperament, shopping bag graphics application, shopping atmosphere and so on.

Advantages: compared with simple text design, appropriate some graphics with product characteristics can be more flexible to highlight the quality and properties of the product.

 

PS: the improper use of graphics to convey to the font information interference, font design and graphics in the proportion of the difficulty of good balance between.

As shown below: graphic design

 

 

04, combination design of font plus geometry

The application of geometry can increase the form sense of icon. For example, rectangle and font design combination can emphasize local information and round shape, which makes the icon style more lively and interesting, and the application of triangle has certain guidance.

Advantage: the use of geometric figures can increase the sense of form and interest of the application icons.

PS: the common geometric pattern is single, and it is difficult to form a unique visual difference.

 

As shown in the following picture:

The design of Chinese fonts with graphics and graphics

 

The above four points are the way to deform the design of the creative APP icon in Chinese fonts. And most of the e-commerce app is the design of the Chinese font.

Shopping APP- most Icons Design

 

This is a screenshot of the Chinese Font Icon on APP store. The design of the Chinese deformed Font Icon on APP store is also a place for us to absorb the design inspiration. Find the icon of the corresponding category and look at it.

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