When I saw Japanese stores, I couldn’t help thinking: why should our stores be neat

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

In the Japanese street, is a kind of enjoyment. The enjoyment is not only visual, but also mental. I like Japan first because of the continuity of tang and song culture, then because of Japan’s respect for this period of history and culture, and finally because of their confidence after attributing these to the local heritage. Two of the most striking, that is, the eye can see the most intuitive: buildings and signs.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

Kyoto and nara are two of the best ancient capitals to see the tang and song cultures, as well as the spiritual homeland of the Japanese. But in Osaka, Japan’s modern second largest city, tang and song are everywhere. Although the city feels like a place for tourists to shop, there is always a sense of deja vu on the streets.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

In this corner of the glimpse, can not help but find the Japanese cultural respect and the pursuit of individuality enviable, but also can not help but envy. Architecture and signage are never two kinds of individuals, they combine with each other and become a symbol, whether it is a city landmark or a cultural symbol. But the buildings and signs are different. As I walked around Osaka, the signature culture caught my attention again. This is a spicy jianghu restaurant in Osaka, which is supposed to be a Chinese sichuan restaurant.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

I have written two travelogs about shops on the streets of Japan: Osaka, a shop: an independent Japanese signature culture that engeners the city’s face. The signature culture of the street shop is not only a means of self-marketing by the shop owner, but also the spirit of a city, which makes me jealous of Japan.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

The home is unified signboard of one color, that neat appearance, look at teach a person to sigh, the design that has black and white font more lets a person feel hair is cool behind. So when I walk through the streets of Osaka again, I can’t help but focus my camera on the small shops in the streets or along the street. Especially the twilight is falling, the lights are on, the yellow street, there is always a “late night canteen” warmth.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

But in fact, we never lack such warmth. Those small shops in our streets and lanes are also a kind of scenery of life, but they have lost their individuality and vitality only because of their signboards. Because of the historical relationship between the tang and song dynasties, the signature culture of the Japanese reveals the tang and song dynasties legacy. Any detail of their store design is always familiar to people. No matter how they assimilate and transform the civilization they brought back to China, they will eventually return to the homeland, but its foundation cannot be changed. Even the Japanese admit it.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

In the narrow lanes around dotonbori, almost every small shop in the area appeals to me. Every family stopped to admire, every family could not help but want to go in and sit down to eat something. Although many stores have covered the Japanese aesthetic consciousness, but the depth of Chinese culture, in front of my Chinese, or a glimpse.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

But different from the daytime, the signature Japanese culture at night seems to come alive, which makes me deeply proud of being a Chinese and confident in Chinese culture. But the sad thing is, this is actually a pattern of Japanese people, so many westerners think this is Japanese culture, Japanese characteristics. Bite the teeth, want to shout, but helpless, we have lost how many things left by our ancestors.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

The deeper the night, the deeper the end of the alley, the more prominent the red lantern in the store, it seemed to me that I saw the solitary gourmands of the head of the well discover hidden delicacies in every corner of the city in the darkness. I, a traveler not alone, walked the streets of Osaka alone, looking for Chinese culture hidden in every corner of the city. This makes me feel very enjoy, also occasionally sigh.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

If the night can unmask a person, are the signs of these Osaka restaurants also unmasked with the consciousness of Japanese delicacy, thus fully revealing themselves. This, I am not sure, is more my own subjective imagination. And the hard truth is, I’m on Japanese soil right now.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

Warm curtain, refers to the winter cold door curtain. In our country “the scholars”, “jin ping mei ci words” have appeared. Japanese writing “warm curtain”, with “zen” spread to Japan. Originally used in Japan as a way to keep out the wind and dust, it gradually became a means to highlight the name and status of shops, but also a kind of inheritance spirit of traditional culture.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

This reminds me of an incident I encountered while traveling in China. A simple, simple style with a warm curtain hanging outside the door of a snack bar is considered by many visitors to be imitating Japan. At that time, I felt very mixed, this from China things, but was regarded as Japanese products.

When I saw Japanese stores, I couldn't help thinking: why should our stores be neat

Therefore, whenever I travel to Japan, I keep reminding myself that no matter how developed Japan is and how warm-hearted the service is, what belongs to us can only be inherited by ourselves. The culture that is already on their soil is not rooted. I admire nothing more than their preservation of our possessions.

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